Binance Turns 9: $4.5M in Rewards and a Journey Through 'Binance City'

On July 14, 2026, Binance turned nine — the exchange was founded in July 2017. To mark the occasion, the company launched a global campaign called "Built by You," running from July 6 to July 24 and distributing a reward pool of more than $4.5 million.

How the 'Binance City' campaign works

The centerpiece of the campaign is a gamified journey through "Binance City": nine landmarks, each tied to a different part of the exchange's ecosystem. Completing the task linked to a landmark "lights it up" — and the more landmarks a user completes, the higher their reward multiplier, with the maximum multiplier unlocked for finishing all nine. The reward pool is funded with tokens contributed by TRON, BIGTIME, SXT, ERA, ACE, and KITE.

Binance also shared its scale for the first time

To mark the anniversary, the exchange released its own statistics: 323 million registered users across more than 100 countries — which, according to the company, represents roughly 43% of all crypto holders worldwide (for context, in 2017, when Binance launched, there were fewer than 6 million crypto holders globally; today there are 741 million). Cumulative trading volume since launch has reached $156.4 trillion, with $11.4 trillion of that added in the first half of 2026 alone.

What the leadership said

Co-CEO Yi He commented on the nine-year milestone: "Nine years ago, we set out to increase the freedom of money globally. What we have built is infrastructure that works for everyone." Co-CEO Richard Teng highlighted user trust: "323 million people chose to trust us with their money. That is not something we take lightly," adding that the company intends to keep expanding users' access to global markets.

What this means in practice

Behind the celebratory campaign is a broader strategic statement: Binance is openly framing its goal as becoming a multi-asset financial "super app" for three billion users, expanding beyond crypto into traditional instruments like stocks, ETFs, and tokenized securities. The anniversary numbers aren't just a celebratory footnote — they're a way of backing up those ambitions with the concrete scale of an already-massive user base.

This material is for informational purposes only and is not investment advice.