Binance.US CEO Says Exchange Is Rebuilding, Eyes Return to 20% US Market Share

Binance.US CEO Stephen Gregory said the exchange is in the process of rebuilding and aims to return to roughly 20% of the US crypto exchange market — the level it once held before two years of regulatory-driven "hibernation" tied to the broader Binance brand, CoinDesk reported.

Fees near zero

Pricing is a core part of the strategy. Gregory says Binance.US has become "essentially almost a no-fee exchange": 0% maker fees and just 2 basis points (0.02%) in taker fees.

Betting on liquidity and direct customer outreach

Gregory said the goal is to "bring the liquidity associated with the Binance brand to US customers." Rebuilding that liquidity isn't just about pricing — the exchange is also personally reaching out to some of its top users for direct feedback.

What's next: derivatives and prediction markets

With a friendlier US regulatory environment, Binance.US expects to expand beyond spot trading — the company plans to pursue additional licenses that would enable derivatives, perpetual futures, and prediction markets. Legally, Binance.US is a separate, US-only entity with its own governance, though it shares a common beneficial owner and brand name with Binance.com.

What this means in practice

Binance.US is openly positioning itself as a challenger to Coinbase and Kraken, betting on lower trading costs and a broader product lineup. Whether it actually returns to 20% market share will depend on more than pricing — it hinges on whether the exchange can rebuild trust and liquidity after two years of stalled growth.

This material is for informational purposes only and is not investment advice.