Strategy Sold $216M in Bitcoin — Its Largest Sale Ever

Between July 1 and 5, 2026, Michael Saylor's Strategy (formerly MicroStrategy) sold 3,588 BTC for roughly $216 million, at an average price of about $60,170 per coin — the largest single sale in the company's six-year accumulation history, Fortune reports.

It wasn't the first sale: back in late May, the company had already sold 32 BTC for $2.5 million, a move that went largely unnoticed. The shift in strategy followed a record $12.54 billion net loss in Q1 2026, of which $14.46 billion was an unrealized impairment on its Bitcoin holdings as BTC fell 23%.

The official reason for the sales isn't profit-taking or a change of investment thesis — it's covering dividend payments on the STRC preferred stock. As of July 5, the company held $2.55 billion in cash, while covering 24 months of dividends would require roughly $2.8 billion. On June 29, the board had already authorized potential Bitcoin sales of up to $1.25 billion.

Back in October 2025, Saylor publicly declared: "You don't sell your Bitcoin." Strategy CEO Phong Le now says the company may sell BTC to strengthen its balance sheet or improve its Bitcoin-per-share metric — a stance that would have been unthinkable a year ago.

The market's reaction was surprisingly muted: Bitcoin's price stayed in the low $63,000s after the news — meaning the largest corporate Bitcoin holder's sale was almost entirely absorbed without meaningfully pressuring the price.

This article is for informational purposes only and does not constitute investment advice.