ChangeNOW hires ex-TON exec Martin Masser to build its crypto super app

Exchange ChangeNOW has named Martin Masser, formerly a senior growth and business development executive at TON Foundation, as its Director of Strategic Partnerships. Masser also brings a background in traditional banking and capital markets in London.

In his new role, Masser will build relationships with blockchain networks, wallets, fintech companies, payment providers, and other infrastructure partners. The appointment comes as ChangeNOW shifts from a collection of standalone crypto services to a single connected product where users can buy, store, swap, trade, send, receive, and grow digital assets all in one place. "Martin brings a rare mix of commercial relationships, product and media understanding — exactly the perspective we need as we build the ChangeNOW super app," said Pauline Shangett, the company's Chief Strategy Officer. Masser himself said: "The best partnerships create access, adoption and attention. My focus is to build relationships that make the product stronger, simpler and more useful."

• Masser previously held a senior growth and business development role at TON Foundation
• In his new role, he oversees partnerships with blockchain networks, wallets, and payment providers
• ChangeNOW has operated since 2017 and serves clients worldwide

Bringing in someone from the TON ecosystem isn't happening in a vacuum: just days ago we covered how Toncoin is bracing for a $69.9 million unlock, the biggest of the week — meaning the network Masser came from is itself going through notable structural events. The super app strategy ChangeNOW is building fits a broader trend among crypto exchanges to consolidate exchange, storage, and trading into a single product; we recently took a detailed look at how CryptoPulse's own exchange ranking section works, where users can compare exactly this kind of platform against each other.

None of this should be read as personalized investment advice.